The idea that bosses can treat people well only works if the worker bees are not out to do in the boss or otherwise lie, cheat, steal, to get something from the company. The leader here who believes that s/he can change a people's habits can change the culture into one attractive not just to investors but to the people living in it!
Habits spread wider and wider and eventually define a national characteristic. Therefore a culture's propensity towards an evil can be changed in the same way, replicating a good habit, spreading it ever farther in gently outward flowing concentric circles.
Solidarity groups make perfect cores of positive influence. It can be done.
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